Chipotle’s motto for the previous 25 years has been “meals with integrity,” letting consumers know its undertaking is understated — recent components, sustainably grown. Now the burrito chain is hoping to seek out the following crop of food-focused start-u.s.striving for a similar function.
The corporate is looking for candidates for its Chipotle Aluminaries Challenge, a brand new accelerator fascinated about ventures that fluctuate the meals panorama. It is in search of younger corporations focused on selection farming and rising techniques, farming and agriculture era, meals waste and restoration, and plant and selection merchandise.
Chipotle has invested some $200,000 in this system and is looking for each for and non-profit ventures to take part. This system supplies mentoring, introductions to possible traders and custom designed coaching.
Business leaders together with Kimbal Musk, entrepreneur and restaurateur who sits at the forums of Chipotle, Tesla and House X, in addition to restaurateur Richard Blais, an all-star on Most sensible Chef.
“We need to strengthen this subsequent era of ventures who wish to outline what the way forward for meals with integrity is—we’re transferring clear of the normal check- slicing, the place it is a dollar-for-dollar fashion,” mentioned Caitlin Leibert, Director of Sustainability for Chipotle. “It is a springboard-type fashion.”
This system is subsidized by way of the Chipotle’s Domesticate Basis, established in 2011, to increase its dedication to making a extra sustainable meals long term. The Aluminaries program has additionally been introduced in partnership with Uncharted, a 501(c)(three) group that has an entrepreneurial accelerator-like fashion to take on social issues like city poverty.
“Via sponsoring the Chipotle Aluminaries Challenge, we are having a look to advance the paintings of the following era of marketers who’re disrupting the meals panorama. Are you the usage of era to make an affect? Are you dreaming up the following sustainable meals innovation? If this is the case, we need to strengthen you and assist percentage your tale,” Chipotle CEO Brian Niccol mentioned in a remark.
The applying procedure starts Wednesday and can stay open thru October 10th. The corporate says it is anticipating a couple of hundred candidates, however best 8 can be decided on to take part and introduced on January three.
Whilst the purpose isn’t to essentially spouse with the ventures that take part in this system, Leibert mentioned there’s at all times the possibility of that down the road if the are compatible is true.
“It is thrilling to suppose that we can have a challenge on this program some distance past our succeed in that provides us a possibility to create an affect the place we may now not have had one another way,” she mentioned. “It is a solution to spend money on what we truly consider in.